To better understand SEO content you need to understand it’s not about looks it’s about word and wording.
2 – 3 keywords should be found on every page created.
Keeping the order random helps as well
Before: It was a gorgeous night
After:It was a gorgeous night for a Softball game in Ottawa
Adding the keywords in the URL is very important
Post game is a great place to add content with proper SEO
POST GAMES URL
ottawa-“Sport”-post-game-“Game # “- “Team “-vs-“Opponent”/
POST GAMES Title
OTTAWA “Sport” POST GAME, “Game # ” “Team” VS “Opponent”
OTTAWA SOFTBALL POST GAME, PLAYOFF GAME 1 REC VS BATS OUTTA HELL